Comments on: McDonald’s Quarter Pounder Sandwich Arrives in Japan, Gets Own Restaurant http://www.worleygig.com/2008/11/mcdonalds-quarter-pounder-sandwich-arrives-in-japan-gets-own-restaurant/ Gail Worley, Rock Critic at Large Tue, 07 Feb 2012 21:23:48 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Sloane http://www.worleygig.com/2008/11/mcdonalds-quarter-pounder-sandwich-arrives-in-japan-gets-own-restaurant/comment-page-1/#comment-447 Sloane Thu, 20 Nov 2008 04:02:45 +0000 http://www.worleygig.com/?p=5778#comment-447 This is so weird, especially since I was just reading about McDonald's on Dr. Tantillo's marketing blog ( http://blog.marketingdoctor.tv), where he praises McDonald's for being so flexible and adapting to demand but prefaced this with: "The big things about McDonald’s cosmetic image (i.e., colors, designs, clown mascot) have never essentially changed. Neither has the basic serving and restaurant setup." Guess they are even more flexible though... Tantillo's full post: http://blog.marketingdoctor.tv/2008/11/15/brand-winners-and-losers-mcdonalds-and-government.aspx Even though this is supposed to just be temporary/buzz marketing, I wonder if cultivating this sort of aesthetic wouldn't make sense for them--a move to diversify their holdings (they own a significant portion of Chipotle, or did last I knew) and expand/diversify their customer base (Ex. their 'unsnobby coffee' campaign. Tantillo did a post on Starbucks/Dunkin' Donuts mentioning McDonald's coffee, too. http://blog.marketingdoctor.tv/2008/10/26/brand-winners-and-losers-dunkin-donuts-and-starbucks.aspx And yes, that’s a good book..that could have benefited from buzz marketing? It had tough competition… This is so weird, especially since I was just reading about McDonald’s on Dr. Tantillo’s marketing blog ( http://blog.marketingdoctor.tv), where he praises McDonald’s for being so flexible and adapting to demand but prefaced this with: “The big things about McDonald’s cosmetic image (i.e., colors, designs, clown mascot) have never essentially changed. Neither has the basic serving and restaurant setup.”
Guess they are even more flexible though… Tantillo’s full post: http://blog.marketingdoctor.tv/2008/11/15/brand-winners-and-losers-mcdonalds-and-government.aspx

Even though this is supposed to just be temporary/buzz marketing, I wonder if cultivating this sort of aesthetic wouldn’t make sense for them–a move to diversify their holdings (they own a significant portion of Chipotle, or did last I knew) and expand/diversify their customer base (Ex. their ‘unsnobby coffee’ campaign. Tantillo did a post on Starbucks/Dunkin’ Donuts mentioning McDonald’s coffee, too.
http://blog.marketingdoctor.tv/2008/10/26/brand-winners-and-losers-dunkin-donuts-and-starbucks.aspx

And yes, that’s a good book..that could have benefited from buzz marketing? It had tough competition…

]]> By: Nick http://www.worleygig.com/2008/11/mcdonalds-quarter-pounder-sandwich-arrives-in-japan-gets-own-restaurant/comment-page-1/#comment-446 Nick Wed, 12 Nov 2008 22:14:51 +0000 http://www.worleygig.com/?p=5778#comment-446 McDonald's. UGH. I can't believe it has its own STORE. I thought only Americans were supposed to be fat asses! haha You should totally read the Fast Food Nation book by Eric Schlosser. It shows the dark side of the American meal and is NOT like the movie, its way way better! McDonald’s. UGH. I can’t believe it has its own STORE. I thought only Americans were supposed to be fat asses! haha

You should totally read the Fast Food Nation book by Eric Schlosser. It shows the dark side of the American meal and is NOT like the movie, its way way better!

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